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The Snowball Effect is a concept is about how each year, your mini sessions can build on each other to create even more success… if you’re strategic about it.
I want to share some of the simple yet impactful things I do to ensure my mini sessions grow year after year:
Capture Behind-the-Scenes Content: 📷 Whether it’s through a designated helper (usually I reach out to my mentees or husband) or a trusty tripod (THIS one is my fav), capturing behind-the-scenes moments is gold. Not only does it make for awesome reels and recaps, but it also fuels your marketing for future launches. This is an absolute MUST!
Learn and Adapt: 📚 Take notes on what worked well and what didn’t. Timing, session volume, breaks—these details matter in creating a special experience for your clients and yourself!
Create a Feedback Form: 📝 After your mini sessions wrap up, send a feedback form to your clients. This not only shows that you value their opinions but also provides valuable insights that can help you improve future sessions.
Prioritize Past Clients: 🤝 Your previous clients are your VIPs. Give them early access to new mini session launches—they already know and love your work, and their trust can go a long way in building momentum.
Set Bigger Goals: 🌟 Challenge yourself each year. Whether it’s expanding session options, refining your pricing strategy, adding in more locations/days use past learnings to fuel your growth. This is vital to see the growth you hope to have!
Showcase Your Best Work: 🖼️ Create a Pixieset album showcasing your top 20-30 images from past mini sessions. It’s a powerful way to show potential clients what they can expect when they book with you.
Answer FAQs Proactively: 🤔 Use Canva to create graphics or add a FAQ section to your marketing emails for your minis. Address common concerns before they even ask—it shows your expertise and builds client confidence.
Build Anticipation: ⏳ Create hype around your mini sessions. Share countdowns, milestones from previous years, and reminders leading up to your launch date. Urgency drives action!
Remember, each mini session isn’t just a one-off—it’s an opportunity to build momentum for your next. 🚀 Let’s keep growing together!