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On my team call this week, we were working on our upcoming drop of my Fall 2024 books opening, and so many great things came up I knew I had to share with you. As photographers, we’re constantly juggling our passion for capturing beautiful moments, building relationships with our clients, and growing our business so taking care of ourselves but for some reason our home/family life always ends up falling to the wayside.
In this email, I’m sharing my juiciest tips for how I strategically plan my year (and stay consistently booked out) while keeping my own home and family at the tippy top of your priority list… without compromising!
1️⃣ Simplicity is Key: Keep it simple and stick to only offering 2 time options for client sessions – sunrise and sunset. Not only does this guarantee those dreamy golden hour shots, but it also gives you a clear schedule to work around. Less stress, more magic! ✨
2️⃣ Block Out Your Time: Set aside 2-3 days per week that are your designated “session days.” By keeping your weekends free, you’re giving yourself some much-needed family time while still keeping your calendars busy. Balance, baby! ⚖️👨👩👧👦
3️⃣ VIP Treatment: Treat your previous clients extra special by offering them early access to booking slots. They’ll feel like part of an exclusive club, and you’ll keep those repeat bookings rolling in. It’s a win-win (plus returning clients are great to work with because kids usually feel more comfortable around you, and you understand family dynamics better)! 🎉👑
4️⃣ Harness the Power of Email: Build up your email list with current and potential clients. Send out regular updates, sneak peeks, and special offers to keep them hooked. When you’re ready to release your session dates, they’ll be lining up around the block! 💌📅
5️⃣ Get the Inside Scoop: Poll your audience—ask them about their ideal session dates. Armed with this invaluable info, you can tailor your session offerings to perfectly match your audience’s preferences. Whether it’s planning out those epic fall mini sessions or scheduling springtime family frolics, or avoiding the craze of back to school, you’ll be hitting the sweet spot every time! 🎯✨
With a little strategic planning, you can have your calendar booked out while still having plenty of time for your own precious family moments – remember, REVIVAL STARTS WITH FAMILY. 💖